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MAXIM-GROUP's NFC Tracking Tokens Helps Nike Achieve Product Traceability

MAXIM-GROUP's NFC Tracking Tokens Helps Nike Achieve Product Traceability
September 06, 2024

According to reports, a global leading smart label and packaging solution provider MAXIM-GROUP has provided Nike, a renowned sports brand, with an NFC  tracking tokens combined with blockchain technology.

custom nfc tokens for shoes tracking

Together, they have created a safer and more transparent shopping experience for consumers while protecting the brand. MAXIM-GROUP, as a pioneer in smart labels and packaging solutions, has been a long-term partner of Nike globally, committed to technological innovation and quality improvement.

This latest collaboration combines NFC tag, a proprietary full-chain tracking solution, and the security and transparency features of blockchain technology to provide a comprehensive product tracking solution for Nike's products.

 

Consumers only need to lightly tap their mobile phone on the NFC  tracking tokens attached to the shoes to quickly obtain product origin information.

The information has been dynamically encrypted by the NFC  tracking tokens provided for Nike. When read, it is first decoded and authenticated, and then automatically redirects the mobile Alipay to the AntChain.

After two high-level encryption and decryption authentication processes, Nike's NFC  tracking tokens has truly achieved product authentication data that cannot be tampered with or copied, protecting consumers and brands' interests.

Consumers can also immediately understand product origin information through this ring. Simultaneously, the introduction of blockchain technology ensures the authenticity and non-tamperability of data, providing consumers with a more reliable shopping guarantee.

 

As shown in the figure, this technology was developed in collaboration with Nike, MAXIM-GROUP, and has been applied to over 2 million pairs of shoes, helping Nike to protect its brand.

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