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PepsiCo Launch RFID Recyclable Cups

PepsiCo Launch RFID Recyclable Cups
April 22, 2024

In a recent development, PepsiCo has partnered with Vytal, a provider of reusable packaging utilizing RFID technology, to introduce a new line of recyclable cups in three different sizes. Each cup is equipped with a specific RFID tag, aimed at enhancing the management of cup distribution and recycling processes, while promoting environmental sustainability.

 

To access the cups, users are required to rent them deposit-free through a mobile application. The CEO of Vytal stated, "If the cups are not returned within the 14-day free rental period, a purchase fee of 4 euros will be charged." He estimated that each cup can be recycled approximately 125 times.

 

The PepsiCo-branded cups will make their debut at the fast-food chain Pizza Hut, with plans for future usage at large-scale events. This collaboration between PepsiCo and Vytal represents a significant step towards reducing single-use plastic waste and encouraging a more eco-friendly approach to packaging in the beverage industry.

 

Stay tuned for more updates on this innovative partnership and the impact of RFID-enabled reusable cups on sustainability efforts in the food and beverage sector.

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